Customer Benefits

Stadium & Venue Owners / Operators – Operational Excellence & Increased Revenue 

• Optimised infrastructure management – Real-time monitoring of systems such as lighting, security, crowd flow, and connectivity status. 

• Revenue generation – Monetise your Wi-Fi network through targeted ads, sponsored splash screens, and premium fan services. 

• Reduced maintenance costs – With remote diagnostics and updates, avoid expensive downtimes and improve network longevity. 

• Future-proof investment – Scalable infrastructure ready for expansions and new services. 

• Boosted venue value – Enhance the commercial value and attractiveness of your venue to event organisers and leagues. 

Marketing & Sponsorship Teams – Fan Insights & Powerful Campaign Tools 

• Fan segmentation & behavioural data – Gather anonymised data on user behaviour, preferences, and movement across the stadium. 

• Captive Portal with branding – Deliver immersive, branded fan experiences upon Wi-Fi login. 

• Real-time communication – Send push notifications and offers based on location, event, or user preferences. 

• Loyalty program enablement – Reward attendance, repeat visits, or in-app purchases with gamified features. 

• Better ROI for sponsors – Provide hard data on campaign reach, engagement, and conversions. 

Sponsors & Advertisers – Highly Targeted Exposure & Measurable Impact 

• Precision targeting – Serve ads based on demographics such as age, gender, and fan location within the stadium. 

• Interactive ad formats – Use rich media through the Captive Portal to enhance sponsor visibility and fan interaction. 

• Campaign analytics – Access reports on views, clicks, and behaviour to evaluate and optimise sponsorship performance. 

• Premium positioning – Offer exclusive visibility to VIP guests, repeat visitors, or loyalty program participants. 

IT & Facility Management – Stability, Security & Simplified Operations 

• Wi-Fi 7 performance – Ultra-low latency, higher capacity, and strong coverage even in high-density zones. 

• Remote access & control – Monitor system health, user volume, and device load from a centralised dashboard. 

• Secure data flows – Ensure GDPR-compliant data collection and network protection with enterprise-grade encryption. 

• System integration – On Arena syncs with existing systems: ticketing, access control, payment, digital signage, and more. 

• Predictive maintenance – Reduce downtime risks with smart alerts and proactive servicing. 

Take a closer look at how On-Arena is brought to life in your venue…